Footwear from ocean plastic is gaining popularity and has lasting implications on the future of the Planet.
The demand for eco-friendly shoes was growing in the last two years. The Parley for the Oceans’ partnership with Adidas started in 2016. The fruitful collaboration is rethinking of what material can be used to make shoes and prove new methods more sustainable and functional.
The shoe has an “upper” made of 95% ocean plastic. On average, each shoe is made of 11 plastic bottles. New ways to manufacture footwear have many obvious benefits. Green eco-friendly efforts and cutting down waste are appreciated by the public.
The company continues to improve its environmental performance. Since 2016, Adidas stores do not use plastic bags. In 2018 they saved more than 40 tons of plastic waste in their offices, retail stores, and warehouses worldwide.
Adidas signed the Climate Protection Charter for the Fashion Industry at the UN Climate Change Conference in Katowice, Poland, and agreed to reduce greenhouse gas emissions by 30 percent by 2030.
Many global brands understand their responsibility and make an effort to change the world for the better. Allbirds showed support for a great cause and started to make their sneakers from wool and eucalyptus tree fiber. Nike started to reuse wasteful material to make new consumer products.
Parley for the Oceans has collaborated with Major League Soccer teams and a women’s yoga gear line Wanderlust. They have been wearing uniforms made from Parley’s recycled plastics.
Now is the time for revolutionizing the way business is made. Innovative solutions should benefit consumers, the company and the world.