Six-pack rings made of wheat and barley can either biodegrade or serve as food for turtles.
Hopefully, other breweries will follow the example. Plastic rings tangle the wings of sea birds, choke seals and warp the shells of growing sea turtles and it is heart-breaking.
More than 50 percent of beer is sold in cans and unfortunately, the material holding it is plastic.
Saltwater Brewery was created by fishermen, surfers, and people that love the sea. It has long supported ocean-friendly organizations and charities. The brewery believes that a successful brand is not the best one in the world anymore, but the best one FOR the world.
The substantial investment is going to justify itself in the future. Customers appreciate the effort made and are willing to pay the additional price.
If large companies will follow the example and implement this innovative eco-friendly technology, it will make the price more competitive and, which is more important, will save hundreds of thousands of marine lives and make the oceans cleaner.