3-D holograms eliminate animal cruelty. The technique is welcomed by many animal rights activists.
Bernhard Paul, the founder of Circus Roncalli, was the first to implement the idea. He was watching the NFL Super Bowl half-time show in 2018 when Justin Timberlake was singing alongside with a hologram of the music legend Prince. After the show Bernhard Paul decided to use the technique in his circus.
Circus Roncalli was founded in 1976 and began to use animals during performances in the 1990s. Since 2018, all live animals were substituted by holographic projections. The circus uses 11 projectors to create 360-degree visibility.
Circuses around the country are catching up with the new idea. It attracts the attention of the young audience and lowers the costs of transportation. In 2019 in the UK a new law banning to use wild animals by travelling circuses was announced by an Environment Secretary Michael Gove.
Seven American states and 149 cities, towns and counties have implemented restrictions on the use of wild animals in circuses. Today globally more than 40 countries banned animal performances.